Turn your passion for Lifestyle Medicine into a career workshop
Tuesday 10 September – Tuesday 8 October 2024, 12:30pm – 1:30pm AEST
Many Lifestyle Medicine practitioners struggle to turn their passion into a sustainable career. A lack of business training and uncertainty about how to monetise their expertise can often hinder their progress.
This 3-part workshop series will take place fortnightly across three Tuesdays (10 September, 24 September, 8 October) and aims to bridge that gap by providing practitioners with the necessary tools and strategies to get started in their journey of thriving in the field of Lifestyle Medicine.
Each virtual workshop will run live via Zoom for one hour and enrolment will cover the entire series to maximise benefit. Participants are encouraged to bring an pen and paper as this will be a full contact virtual workshop. The idea is for everyone to leave the session inspired with ideas and possibilities.
Part 1: Define your ‘thing’
The first step of building a lifestyle medicine business is to determine your ‘thing’: a product or service that you will offer to someone else, in exchange for their money. The aim is simple: Make money doing meaningful work, that you love. In workshop 1, we will cover:- Define a ‘thing’ (i.e. offer) that you are passionate about which solves a problem that people are willing to pay for.
Part 2: Define your market
One of the most important steps in building a lifestyle medicine business is to intimately understand the people you will help: your ‘market’. In workshop 2, we will cover:- Define the market you can be a ‘hero’ to.
- Determine what problems the market has and how you plan to solve them.
Part 3: Introduction to marketing
Marketing is the art of getting known by the people you wish to help. The last thing you want to be is the world’s best kept secret! In workshop 3, we will cover:- What is marketing?
- Dispel myths and self-limiting beliefs about what marketing is and isn’t
- Develop a strategy to produce a whole year’s worth of marketing content!
Pricing
- Free for ASLM members
- $150 for non-members (redeemable on ASLM membership)
Enrolments close Friday 6 September 2024.
Recording
Participants who have registered to attend the workshop series will be able to view the recording below when logged into their account.
Session 1 recording:
Session 2 recording:
Session 3 recording:
About the presenter
Dr Gihan Jayaweera
Lifestyle Medicine GP, Coach, Speaker, Podcaster